For when you are networking amongst a group of people. Before the conferences start, I always mingle with the delegates. 2: For when anyone asks you 'what do you do?' You want to create an impact and be remembered for what you do and what you can do for a potential customer or client. I used to be shocked by this. 3: For when someone, who is usually likely to be a very important customer in the future, says to you "You've got fifteen seconds to tell me why I should be doing business with you